Dr. Loubna Bouarfa, CEO, is a machine learning expert, with over 9 years experience in implementing machine learning solutions for healthcare using deep domain knowledge and AI algorithms. Previously to founding OKRA Loubna worked in academic settings, a startup and consulted for different Pharmaceutical vendors. Loubna founded OKRA to change the way Pharma companies access and generate real-world evidence and provide a robust and agile platform to allow them to respond to a changing healthcare market. We see pay-for- value programs, soaring chronic disease numbers and regulators who become more risk-averse as key drivers for clients to adopt OKRA. OKRA enables Pharma to be increasingly responsive to these challenges by providing real world evidence in real-time.