Liz Puccianti founded Incite Fusion with a vision to collaborate globally with seasoned mavericks in market research and strategy. With 15+yrs of industry expertise – managing and directing qualitative and quantitative research from top supplier firms and at Barclays and Walmart.com. At Walmart.com, she designed, managed and evangelized segmentation, branding and loyalty programs for over 23 product categories – including electronics and gaming. At Barclays, she worked regularly with Sales, Capital Markets, Marketing and Product Innovation. She has also facilitated Action Planning Workshops, co-authored on customer loyalty, and presented loyalty insights to hotel owners at the Mandalay Bay. She has a background in Political Science and graduate Economics.