Jet Kruithof, SKIM

Research Manager

Jet Kruithof is Research Manager at SKIM, a dynamic and rapidly growing market research agency with offices across the globe. Her areas of focus are brand and products communications in the fast moving consumer industry. She oversees SKIM’s marketing message development methods including implicit evaluation methods and message generation workshops. She is a staunch believer in that how you say something is just as important as what you say.


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