Franz Drack, Lego

Brand Director EUC

Franz Drack started his career at Coca-Cola and L’Oréal before joining Absolut Vodka in 2004. The 43 year old Austrian worked in various sales and marketing position before becoming Global Marketing Director in 2013.  During his time the brand successfully put digital and experiential marketing at the core of its brand building model and launched impactful campaigns to attract millennials, among them “Absolut Greyhound”, a collaboration with Swedish House Mafia which went viral in 2012 with over 50 millions views in YouTube today as well as “Transform Today”, the first Absolut campaign that put storytelling into the center of the campaign.  In May 2015 Franz Drack joined LEGO at their Munich office to work with brand strategy as well as digital acceleration.“


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