Moderator: Anuraag Trikha, Heineken

Global Director

A Global Marketing & Communications Professional with 23 years of multi-national brands and market experience which spans working in India(Mumbai and Bangalore),The United Kingdom (London)and The Netherlands(Amsterdam). Before joining Heineken I have had the privilege of working with blue chip companies like Unilever, Proctor & Gamble, Diageo, Fiat, and Yum International in local, regional and global roles in advertising at agencies like Leo Burnett and Bartle Bogle Hegarty.
For the last 8 years I have worked on the Heineken brand and am the Global Brand Director responsible for Marketing Communications on the Heineken® brand based in Amsterdam. The brand spans 192 countries where me and my team are responsible for Global Platform strategy and Integrated Campaigns across all our Global and regional sponsorships that include Formula 1, UEFA Champions League, James Bond, Rugby World Cup, Regional Music Platforms, Product Quality, Cities of the world Marketing program, Global Responsible Consumption & Sustainability initiatives and new product launches.
Professional Career:THE HEINEKEN COMPANY, Global Brand Director BBH LONDON, Managing Partner LEO BURNETT, Global Account Management and Planning Director.

Awards/ Brand recognitions:
• The most awarded beverage brand in Cannes since 2013 until this year (2017)
• Creative Marketer of the Year 2015 – Cannes Lions
• Eurobest Marketer of the Year 2016
• Cannes Lion Gold in Film 2017
• Cannes Lions Effectiveness Grand Prix 2014

Education: THNK school of Creative Leadership, (Amsterdam 2018)Alumni Harvard Business School (GMP7)2009
NMIMS Mumbai – MBA 1995 University of Delhi – B.A 1993 The Army Public School 1990.


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