Leveraging small data for predictive analytics: case of demand forecasting and marketing attribution

  • Challenges of demand forecasting and marketing attribution in a subscription meal kit business
  • Using non-linear modelling techniques to increase accuracy and transparency
  • Best practices in making small data provide answers driving business growth

Location: Main Room Date: 6th September 2018 Time: 11:50 am - 12:20 pm Adrian Foltyn, HelloFresh -Trans.eu